Meltz Pizza entered the scene as a new neighbourhood pizzeria in need of an identity that could establish its personality from day one. The brief was to create a brand that felt bold, memorable, with a visual language that could translate seamlessly across every customer touchpoint. Think, Little Italy.

I developed the identity from the ground up, creating the logo and broader visual direction before rolling the brand out across menus, packaging and supporting pizzeria collateral. Each element was designed as part of a cohesive system, giving Meltz a distinctive presence both in-store and beyond.

From identity through to final application, the project was an opportunity to build a new hospitality brand in its entirety and create a visual world that felt unmistakably Meltz.